Esports-focused media powerhouse GameSquare is doubling down on crypto — and it’s not just about passive holding anymore.

In its latest press release, GameSquare announced a 150% expansion of its Ethereum treasury programme, boosting its investment capacity from $100 million to $250 million. Even more notably, the company is pivoting toward NFT yield strategies and DeFi protocols targeting annualised returns of 6–10%, well above standard ETH staking yields.

While GameSquare’s strategy uses in-house crypto experts and the AI-driven platform Medici to identify high-yield DeFi opportunities, retail and institutional investors also have options to tap into Ethereum’s staking economy — without waiting for institutional-grade products.

Below, we explore two platforms — HashStaking.com and GeekStake.com — that could help everyday and professional investors participate in the same ETH-driven upside GameSquare is now chasing.

HashStaking.com – Accessible ETH Staking for All Investors

For everyday users who want to stake ETH (or other proof-of-stake assets) with zero technical barriers, HashStaking.com stands out for its simplicity, transparency, and flexibility.

Why HashStaking makes staking easy:

• Intuitive interface, ideal for beginners
• $100 welcome bonus for new users
• Daily rewards, with plans starting from just 1 day
• 5% referral commission for inviting others

Example ETH staking plan:

• Duration: 14 days
• Daily reward: $79.75
• Total return: $1,116.50
• Required capital: approx. $5,500

Crucially, HashStaking benefits from the SEC’s 2025 ruling confirming protocol staking isn’t a securities offering, making it a legally clear path to earn ETH yield.

Start staking at HashStaking.com

GeekStake.com – Institutional-Grade ETH Staking with Advanced Tools

For larger investors and institutions seeking deeper analytics and customization, GeekStake.com offers smart staking automation, compliance-aligned infrastructure, and detailed validator tracking.

Why professional stakers choose GeekStake:

• Customizable staking pools
• Transparent earnings dashboard
• Supports self-custody and delegated staking
• Built to align with SEC 2025 staking guidelines

Example ETH staking plan:

• Duration: 58 days
• Daily reward: $2,700.00
• Total return: $156,600.00
• Referral bonus: $2,500.00
• Required ETH value: approx. $100,000

GeekStake brings the kind of yield-focused ETH exposure institutions seek — but directly, transparently, and on-chain.

Explore more at GeekStake.com

GameSquare Bets on NFT and DeFi Yield Strategies

GameSquare’s expanded crypto play isn’t limited to just staking. Its board has approved a yield strategy to deploy part of its $250 million treasury into NFT yield programmes and broader DeFi protocols. According to CEO Justin Kenna:

“We are excited to be among the first public companies to include NFTs as part of a diversified digital asset strategy. With deep experience building in-game and real-world creative environments, GameSquare is uniquely positioned to understand the cultural and economic value of these digital assets.”

The initial deployment will see $10 million allocated immediately, with returns used to fund additional ETH purchases — building a self-reinforcing investment cycle. Recent moves already include the acquisition of a CryptoPunk NFT for $5.15 million and an extra $10 million in ETH, bringing deployed capital to $52 million so far.

Why This Matters for Retail and Institutional Investors

While GameSquare has the scale to build an in-house crypto committee and partner with AI platforms like Medici, platforms like HashStaking.com and GeekStake.com let smaller investors participate in the same broader trend:

Turning ETH holdings from passive assets into active yield generators.

With ETH’s staking yield landscape evolving, especially after the SEC’s 2025 guidance, these tools make staking more accessible than ever — whether you’re putting in $5,500 or $100,000+.

Conclusion

GameSquare’s bold $250 million crypto strategy, coupled with its move into NFT and DeFi yield strategies, signals a clear institutional belief: Ethereum isn’t just for holding — it’s for earning.

For retail and professional investors eager to mirror this shift, platforms like HashStaking.com and GeekStake.com provide an entry point to the same staking economy that’s now attracting some of the world’s most innovative esports brands.

Ready to stake smarter?

• Get started at HashStaking.com
• Explore advanced staking at GeekStake.com